08 Dodge Ram Mega Cab – Resistol Edition By: ALAN GELL www.CarColumns.Net   If you are a native Texan, or a resident of one of the southwestern states,  you might be interested in seeing the new Resistol Edition of the Dodge Ram Mega Cab.

Ford has their King Ranch edition.  Toyota has their Luchesse special Tundra.  Not to be outdone, Dodge has partnered with Resistol, one of the most recognized names in cowboy hats.  To many core cowboys, Resistol is the King of Cowboy Hats and is known for its durability.  I personally have owned one for many, many years.   The Resistol factory is located in Garland and has been there for a number of decades.  A visit out to their factory store northeast of Dallas is worth the trip.

Dodge Ram is a proven truck and adding this special edition Resistol Laramie Mega Cab will probably make it the most distinctive model in their 2008 truck lineup.  This year, it is being introduced only in the 3500 mega cab models.  If sales response is good, I think the Dodge folks will probably expand the branding down to the 1500 and 2500 models as well.  To begin with, however, Dodge plans a very limited production run.

The 3500 mega cab already is a segment leader in a few featured areas including having the largest interior cargo space, the largest flat floor load area, and the first reclining rear seats.  This new Resistol branded model will provide additional exclusivity by providing more premium on the interior and exterior.    Mike Accavitti is the Director of the Dodge brand marketing.  He was on-hand when the large covering was pulled off the truck.  Mike commented, “Dodge Ram Mega Cab is popular with customers because it gives them more.  More room, more comfort, more capability, and more practicality.  Our partnership with Resistol now adds More Exclusivity.”

The 2008 Dodge Ram Mega Cab Resistol edition comes in either the 4x2 or 4x4.  All have dual rear, 17 inch chrome clad wheels.  The engine is a 6.7 liter Cummins turbo diesel with a six speed automatic transmission.  Other unique features include a unique two-tone paint job with Dark Khaki Metallic on the upper main body and a Light Khaki Metallic on the lower body and fender flares.  Inside, the seats are a premium leather in Yuma and Graystone colors. 

This isn’t a little truck –- it’s a big one – designed for ranchers, farmers, and construction workers that need a large size truck with lots of cargo room, inside and out, and usually towing something, such as a horse trailer.  If this is the type truck you need or want,   visit your neighborhood Dodge dealership.  Look over this exceptionally good looking truck.  You’ll find it’s “not just all hat and no cattle” as the saying goes.  This is the real deal.  And, as a special bonus, icing on the cake, every buyer of this new special edition receives a custom 20 X BLACK GOLD cowboy hat.